The key to landing more clients in any business is in the marketing. If you're not showing people your business, like an artist painting a huge mural on the side of a building, no one will ever notice you if you only paint a single small dot.
Videos are powerful tools in building the trust of a potential client and helping them to decide to work with you. Videos can also be used as ads for your preschool to garner the attention of potential parents and help them decide whether you're worth looking into. When leveraged properly, video can be used to reach a wide audience and promote your Montessori Preschool; just like this Pocatello Montessori Preschool: True Preparedness Montessori Preschool. Here are a few examples of how video can be used to get more clients:
A Brand Message Video is a great way to introduce your preschool, your vision, and beliefs to potential parents and families.
You can also use it to showcase the teachers and staff, so parents can find out who they are entrusting their children to.
You can share clips of kids enjoying their time at preschool. Potential parents want to feel confident their kids will be happy and cared for at your preschool. Share videos of children playing, learning, and making friends.
Highlight what makes your preschool different than others. If you offer any unique activities, classes, field trips, or programs.
Create a video tour of your facility and classrooms so parents can see what your preschool looks like before they enroll their children.
Testimonial videos from parents who are satisfied with their child's time in your preschool is far more powerful to another potential parent than a written review. Seeing another real live person talking about how great the experience was and how your preschool helped their child learn, grow, and succeed in Kindergarten will do wonders.
You can also offer tips for parents on choosing a preschool that's right for their child. Choosing a preschool can be an overwhelming task. After all, all they really want is the peace of mind that their little ones will be safe, happy, and learn so they will be prepared for the next step in their educational and life journey.
Use video to engage with your current and potential parents by updating them on your business. Showing them new activities and tools that you're excited about using in your preschool will help keep parents engaged and in the loop as to what their child is experiencing.
When creating videos for your preschool, keep the following tips in mind:
Keep your videos short and sweet. Less is more. People are busy and have short attention spans, so try to keep your videos around 2 minutes or less.
Use high-quality video and audio. Your videos should look and sound professional. If you have questions about how to do this, reach out to us here.
Be engaging and informative. Make sure your videos have purpose to your audience and give them reason to watch.
Share your videos on social media. Remember talking about the mural earlier? If it's not clear by now, you should be sharing your videos on social media to keep painting your mural larger and larger.
Be sure to GET PERMISSION BEFORE FILMING ANYONE. The last thing you want on your hands is to make someone upset by filming without permission. It's always a good idea to get a release form before filming anyone besides yourself.
So when people are searching "preschool near me" or "Pocatello preschool," video is a powerful tool for marketing your preschool. When used effectively, it can help you reach parents and introduce your preschool to them, while building the trust you need for them to say, "Yes, let's enroll here!"