Updated: Dec 19, 2022
In today's digital age, video has become an increasingly important tool for businesses of all sizes. In fact, according to a survey by Wyzowl, 81% of businesses now use video as a marketing tool. There are several reasons why businesses should consider implementing video into their marketing strategy:
1) Increased engagement: Video is a highly engaging medium that can grab the attention of viewers and keep them interested. In fact, one study found that using video on a landing page can increase conversions by up to 80%. 2) Greater reach: Video is highly shareable, which means that it can quickly and easily reach a large audience through social media and other online platforms. 3) Improved SEO: Google and other search engines prioritize websites that use video, making it easier for businesses to rank higher in search results. 4) Enhanced customer understanding: Video allows businesses to better explain their products and services to customers, which can lead to increased understanding and sales. Overall, video is a powerful tool that can help businesses effectively communicate with their audience, increase engagement, and drive sales. If you're not already using video as part of your marketing strategy, now is the time to start.